Invicta was founded in 1906 as a manufacturer of belts, gaiters, bags and mountain backpacks. More than 15 patents in the first 20 years of life, and in 1939 Invicta invents the baby carrier.
Since the 1960s, business has exploded thanks to a new and wide range of products: travel bags, sports, tents, camping products, technical clothing, ski gloves, winter accessories.
The trip began in England, with the production of jute canvas bags and sacks. Soon also in Italy, precisely in Turin, a laboratory of manufacturers of ski gloves and belts for trousers, diplomatic and sports bags, mountain backpacks was born. One of the world’s largest manufacturers of outdoor accessories.
In the 1970s, in the midst of youth challenges and the need for affirmation and freedom, Invicta communicated the exuberance of young people with accessories and daypacks: technology, protection, comfort, performance.
In the 1980s it became a true contemporary icon, a brand that is always current but with an exciting story to tell. Outdoor and technical DNA that has been able to become a symbol of discovery, euphoria and freedom for generations all over the world.
Choosing Invicta, today as then, means opening up to the potential of life in a joyful feast of colors, keeping an ever-young spirit in the heart, feeling the emotion of leaving for a journey in which every direction becomes possible. This is Be Outside, this is Invicta.
|Sales Rappresentative||Luisa Bove|